I have a soft spot for this one. Long before Homeground, I was working as a sales rep at The Weekly Advertiser in Horsham, putting together print ads and getting to know the businesses around town.
Then came the opportunity to design a logo for The Vic Hotel.
At the time, I was finding my feet in branding and design. Having something I'd created become part of a local business's identity felt pretty bloody good.
A logo that became part of the local scenery
If you're around Horsham, you might recognise it. I still get a little kick out of seeing that logo out in the world, because I remember where I was when I made it.
I liked taking an idea, making something useful from it and seeing a business put it to use. This project helped me realise how much I enjoyed that work.
Before Homeground, there was plenty of practice
This project belongs to my earlier career at The Weekly Advertiser. Homeground came later, along with a lot more experience across marketing, websites and design.
I wanted it here because it's part of how I got started. And yes, I will probably always point it out when I go past.
Got a business that needs a logo or a fresh look? Have a look at my website and design services, or tell me what you're working on.