So, it all started when I got fired.

Well, technically
made redundant.

But honestly, it was probably the push I needed.

I’d spent years working across regional marketing, media, digital, social and websites, helping hundreds of businesses work out how to get in front of the right people.

When the job disappeared, pretty much everyone I knew in the industry said the same thing:

Do it yourself.

So I did.

Homeground Marketing was born.

Bon owner of Homeground Marketing with long brown hair, wearing a black t-shirt and camo pants, sitting on a gray outdoor chair with greenery and a clear blue sky in the background.

✦

10+ years

✦

worked with 400+ businesses

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every industry

✦ 10+ years ✦ worked with 400+ businesses ✦ every industry

SO, WHAT DO I ACTUALLY DO?

  • Ongoing Marketing Support

    I become your outsourced marketing person and keep the whole thing moving. Strategy, content, campaigns, ads, emails, websites, design and whatever else your business actually needs.

  • Marketing Strategy

    I work out what marketing your business actually needs, where your time and money should go, and what you can stop worrying about. You get the plan, then you or your team run with it.

  • Social + Content

    Need better stuff to post or someone to take socials off your plate? I can plan, create, film, photograph, write, edit and manage your content depending on how much support you need.

  • Campaigns + Advertising

    Got something specific you need to promote? I can work with you on one campaign, from the idea and messaging through to where it should run, then help get it out there.

  • Websites + Design

    Need a website or marketing piece that actually does its job? I create websites, landing pages, signage, brochures, graphics and the other bits your business needs to look professional and make sense.

  • Event Marketing

    Got an event, launch, open day or activation coming up? I can handle the marketing before, during and after, including promotion, advertising, content, signage and on-the-day filming.

Is there anything Homeground doesn’t do?

Yep. I don’t promise overnight results, guaranteed virality or recommend something just because everyone else is doing it.

I also won’t pretend to be an expert in something I’m not. If your project needs specialist skills outside my wheelhouse, I’ll tell you and work out who needs to be involved.

so you have some questions?

  • I work with small and regional businesses that need proper marketing support but aren’t ready to hire someone full-time. You might need an ongoing marketing person or someone to finally sort out the stuff that keeps getting pushed down the list.

  • I’ll need your knowledge, honest input and approvals because nobody knows your business better than you.

    But I’m taking marketing off your plate, not handing you a different pile of homework. Once I understand the business and we agree on the direction, I’ll handle the work we’ve scoped.

  • More than 10 years across strategy, content, digital, print, radio, websites, design, advertising and events. Homeground is new. I am not.

  • I’m based in Horsham, VIC, and work with businesses all over regional Victoria. We can work online, or I can come to you when we need to get things done in person.

  • The annoying answer is: it depends.

    The useful answer is: every job is priced around what you actually need.

    A marketing strategy, content shoot, campaign or website will be quoted as a one-off project. Ongoing marketing support is built around how much you want me to take off your plate each month.

    Before anything starts, you’ll get a clear scope, price and breakdown of exactly what’s included.

    External costs like advertising spend, printing, subscriptions or specialist suppliers are quoted separately and always approved by you first.

    Tell me what budget you’re working with and I’ll tell you what’s realistic. If it won’t cover everything, we’ll prioritise the bits that will make the biggest difference.

  • Nope. You can bring me in for one project, get a marketing strategy you can run with yourself, or work with me on an ongoing monthly basis.

  • Not necessarily. But the budget does need to match what you’re asking for. I’ll be straight with you about what’s achievable and where your money will work hardest.

  • Yep. Homeground is me.

    You won’t be sold to by one person and then passed over to someone you’ve never met. I’ll be your main contact and the person getting to know your business, making the plan and keeping the work moving.

  • I handle the strategy, planning and day-to-day marketing work myself.

    If your project needs a specialist outside my lane, I’ll be upfront about it and can bring in or work with the right person. Nothing gets handed off without you knowing about it.

WHAT HAPPENS AFTER YOU HIT SEND?

  • 01. YOU TELL ME WHAT’S GOING ON

    Fill out the form and give me the short version, the long version or the “I honestly have no bloody idea where to start” version.

    You don’t need a polished brief. That’s what the chat is for.

  • 02. WE HAVE A CHAT

    We can catch up over coffee, jump on a call or meet at your business.

    We’ll talk about what’s happening, what you want to change, your budget and what you realistically have time for.

  • 03. I TELL YOU WHAT MAKES SENSE

    I’ll recommend ongoing marketing support, a clear strategy or a one-off project based on what your business actually needs.

    If I don’t think you need something, I’ll tell you that too.

  • 04. YOU GET A CLEAR PLAN AND PRICE

    You’ll know exactly what I recommend, what’s included, how long it will take and what it will cost before we start.

    If it feels right, we lock it in and get moving. If it doesn’t, no awkwardness.

TELL ME WHAT’S GOING ON