I started Bon’s Wedding Club because I needed to love creating things again.
There was a point in my corporate job when I felt like a website-building machine. I was making websites constantly, and I’d started to lose a bit of love for the creative side of what I did.
Meanwhile, I’d been helping friends with their weddings, and people kept telling me I should do it properly. So I thought, why the hell not? I needed something fun to work on. Bon’s Wedding Club became my creative outlet.
Regional weddings, with a bit more attitude
I wanted the branding to feel a little different from what I was seeing in the regional wedding world. There was plenty of beautiful, soft, romantic imagery: white dresses, farmland backgrounds, everything very dreamy.
Beautiful, absolutely. But I wanted my brand to have a bit more personality. A little edgy, a little playful, and still completely connected to our regional roots.
I built the look and feel around that idea, then carried it through the website, the socials and the client documents. I wanted someone to land on the website and get a pretty good sense of who they'd actually be working with.
The bit people don't always see in the likes
I never set out for Bon’s Wedding Club to be my full-time job. But I did put the work into giving it solid marketing foundations from the beginning: a recognisable brand, a website that explains the services and a social presence that shows how I work.
And they've kept doing their job. I was still getting wedding enquiries while I was on maternity leave and barely posting. Even now, some posts might not get a heap of likes, but I'll have actual enquiries coming through my DMs.
I'll take an enquiry over a hundred likes any day.
It's a good reminder from my own business that what you build around your marketing matters. You don't always see the useful stuff happening in the like count. Sometimes it's someone quietly reading your site, having a look at your work and deciding to get in touch.