Strategy before stuff.

A practical marketing plan for regional businesses that want clarity before spending another dollar.

Work out what’s actually worth doing.

If your marketing feels like a pile of half-finished ideas, random posts and money going in several directions, this is where we start. I’ll look at the business, the customers and what you’ve already got, then turn it into a clear, practical plan.

  • Not sure what you should actually be doing?

    Good place to start.

    I’ll take a proper look at the business, what you’re already doing, who you’re trying to reach and where you want to go.

    Then we’ll work out what deserves your attention and what probably doesn’t.

    That might include:

    • Marketing planning

    • Campaign direction
      Budget recommendations

    • Customer and audience planning

    • Channel recommendations
      A review of what you’re already doing

    Basically, we work out the plan before throwing more money at stuff.

  • Need someone to actually keep the marketing moving?

    Maybe you don’t need a full-time marketing person.

    You just need someone who knows what they’re doing and can get shit done.

    I can work alongside you, your team or take the lead completely.

    What that looks like depends on the business.

    It could include:

    • Content

    • Email marketing

    • Advertising

    • Campaigns

    • Website updates

    • Social media

    • Reporting

    • Managing suppliers

    • Planning what happens next

    A bit of help or the whole lot.

    We’ll work that out.

  • Want to show up better without making content your second job?

    Social media can absolutely help.

    It can also become a massive time suck if no one really knows why they’re doing it.

    I can help with:

    • Social media strategy

    • Content planning

    • Content creation

    • Copywriting

    • Photography + video content

    • Reels + short-form video

    • Scheduling + posting

    • Ongoing social media management

    And because I’m local, I can actually come to your business and create content that looks and sounds like you.

    Not six months of stock photos and AI captions.

  • Maybe you need a new website.

    Maybe the logo has been hanging around since 2007.

    Maybe the business has grown, but the brand hasn’t really caught up.

    Maybe you need something designed that doesn’t look like it was made in Word five minutes ago.

    I can help with:

    • Website design

    • Website updates

    • Landing pages

    • Logo design

    • Branding

    • Social graphics

    • Print design

    • Flyers, brochures + signage

    • Campaign creative

    Basically, if it needs to look good and feel like your business, I can help.

  • Got something you need people to know about?

    Maybe you want more enquiries.

    Maybe you’re launching something.

    Maybe things are a bit quiet.

    Maybe you’ve got an event, sale, new location or recruitment push coming up.

    We’ll work out who needs to see it and the best way to get in front of them.

    I can help with:

    • Campaign strategy

    • Meta advertising

    • Google Ads

    • Email marketing

    • Digital display advertising

    • Radio advertising

    • Newspaper + print advertising

    • Billboards + outdoor advertising

    • Media planning + buying

    • Campaign creative + messaging

    I’m not tied to one channel, so I’m not going to recommend something just because it’s what I sell.

    If radio makes sense, we’ll use radio.

    If Google makes more sense, we’ll do that.

    If it needs a bit of everything, Big Yes.

What happens next

01. Tell me what’s going on.

We’ll talk through the business, your goals and what you’ve tried.

We’ll find where marketing currently feels messy.

Then we’ll agree on what success should look like.

02. I’ll have a proper look.

I’ll review the business, customers and current activity.

We’ll look at channels, competitors, gaps and opportunities.

The aim is clarity, not a longer to-do list.

03. We build the plan.

You’ll get clear priorities and practical actions.

You’ll know where your time and budget should go.

Everything will have a reason behind it.

04. Keep going—or hand it over.

Take the strategy and run with it yourself.

Or move into ongoing marketing support.

Either way, you’ll know exactly what happens next.

Not sure what the hell you should actually be doing?

That’s exactly what this is for. Tell me what you’re trying to achieve, what currently feels messy and who would be implementing the plan.